Activation enhancer Glamcam has been used to provide the audience/ individuals at e.tv’s Kasi Tours with a personal photograph with their favourite e.tv star. The e.tv Kasi Tour was started as a brand activation campaign by e.tv. Primedia Unlimited’s Glamcam was incorporated into the activations as it was identified as a great platform which allows viewers an opportunity to interact with the brand.
“As the goal of the e.tv Kasi Tours is to ‘Taking the brand to the people’, Glamcam furthered this by providing guests with a memento that could be considered a long term reminder of their interaction/ brand experience,” says Caryn Whitaker, Glamcam’s account manager.
“In short, Glamcam provides photo brand activation through sharing moments and has a unique design which includes touch screen technology, image projection and on site printing.”
Over the past couple of years Glamcam has been very successful at the e.tv Kasi Tours, achieving great audience participation. This year, the e.tv Kasi Tour, together with Glamcam, will be visiting five cities in five provinces kicking off in the North West and thereafter to areas like Limpopo and New Castle.
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