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    This is cool and I wish them all the luck they deserve but lets be honest here –

    How many people actually read and subscribe to online magazines ?
    Not allot of people and then you need to ask yourself who this magazine is targeting. Is it going to chefs and people that work within the industry ? If so do they have the time to read magazines these days ? I don’t think so.. And if its targeted at the public then lets be honest here – Taste Magazine owns that market.

    I just really hope that the brands in South Africa advertise within the publication so that it can survive but then again is the publication going to be ABC certified or is it going to be another magazine that sits in a store room somewhere…

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