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  1. 1

    Marc Ashwell

    First of all, I totally agree, I don’t doubt for a second that there are shortages in marketing and digital marketing skills, but I don’t equate ICT with “digital” or the like. I think where we struggle is the application of digital intelligently. Which begs for strong basic marketing and strategic skills, first. We need to learn how to solve problems, otherwise we always throw the same solutions out.

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