Arts and culture deputy minister, Rejoice Mabudafhasi, is launching a National Identity Radio Campaign in partnership with SABC Education under the slogan, ‘Afurika Tshipembe lashu’, which means ‘Our South Africa’.
“Through this partnership, the department envisages to reach all South Africans, schools, the young and the old, different racial groups, civil organisations or formations including business in an attempt to strengthen relations amongst fellow South Africans towards a common identity” said Mabudafhasi.
The SABC’s group head of corporate affairs, Sully Motsweni, said the move entrenched the broadcaster’s “vision of inspiring change through enriching, credible, relevant and compelling content that is accessible by all”.
The SABC in a statement said the nine week-long comprehensive radio campaign would “foster, promote and entrench national consciousness, social cohesion, nation building and patriotism in society”.
It said the campaign entailed promos and fillers, interviews and discussions on various education and current affairs programmes across the 11 languages and would continue to do the “substantial work” already done by the department’s ‘Flag in every School campaign’ since 2014.
The campaign will launch on 4 February at the Mochochonono Primary School in Soweto.
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