• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News Media Mecca

Prince: The King of Copyright

by Nicole van der Merwe & Elaine Bergenthuin
May 12, 2016
in Media Mecca
0 0
0
Prince: The King of Copyright
Share on FacebookShare on Twitter

Prince Rogers Nelson was an outstanding artist, singer, and song writer. Not only are his legacy and musical skills left behind, but also a very valuable brand, successful record label, recording studio, and loads of copyright protected works.

While songs such as Purple Rain, Diamonds and Pearls, and Around the World in a Day come to mind, many of us would soon find out (or already have) that Prince’s songs are extremely difficult to find on the internet. The reason being that Prince was meticulous in protecting his work. Specifically, to prevent unauthorised use of his music and to prevent individuals from covering his songs.

During the mid-1990s, Prince had a contractual dispute with his record company, Warner Bros. At the time, Prince wanted to release more music and wanted to own the copyright. Following this, he appeared in public with ‘slave’ written on his cheek and changed his name from Prince to a love symbol one cannot pronounce. This is the reason why he subsequently became known as the ‘Artist Formerly Known as Prince’. The reasoning behind the name change was for Prince to escape the hold that Warner Bros. had over him and to show that no one owned Prince.

Prince was a fierce believer and fighter for artists by taking the stand that artists as the creators and owners of their music should reclaim their art. In 2007 Prince’s publisher sent YouTube a takedown notice of a video posted of a toddler dancing to Prince’s Let’s Go Crazy. Years later, the US 9th Circuit Court of Appeals handed down judgement by stating that copyright holders must consider fair use when sending takedown notices. As such, Prince’s take down notice would actually have been regarded as excessive if it had taken place today.

In terms of South African law, the Copyright Act 98 of 1978, provides for the automatic protection, upon being produced in a material and tangible form, of copyright works. Prince’s songs and music would fall under musical works which enjoys protection under South African law for the life span of the author and an additional 50 years from the end of the year in which the author dies. Prince’s music will therefore remain protected in South Africa as it still is in the United States of America, where Prince lived and where his music was produced, in accordance with the Berne Convention recognised under South African law.

Today, the question arises: What happens to Prince’s copyright protected work now? Intellectual property rights are recognised as actual property and assets. It all depends on what Prince specified in his will, if he indeed had one. It has been said that a will is absent but it seems that there is still some uncertainty around this matter. The possibility therefore exists that Prince would still be able to control his copyright work, even from beyond the grave.

Nicole van der Merwe is candidate attorney and Elaine Bergenthuin is managing partner at De Beer Attorneys.

Image: Prince performing at the Coachella Festival in 2008 / Wikipedia. CC BY-SA 3.0

Tags: brandcopyrightDe Beer AttorneysIntellectual PropertyPrincetakedown noticeWarner BrosYouTube

Nicole van der Merwe & Elaine Bergenthuin

Nicolé van der Merwe is a candidate attorney at De Beer Attorneys. Elaine Bergenthuin is managing partner.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Awards Wrap: Radio Workshop nominated for Podcast of the Year, Bar & Beverage Awards 2023 winners announced, grab those MOST Awards tickets now

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

October 21, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media moves: MultiChoice Group and FAME Week Africa launch drama commissioning opportunity, Retroviral appoints Koketso Masisi as ECD, Primedia+ launches Apple CarPlay and Android Auto

August 13, 2026
The great advertising divorce

The great advertising divorce

August 11, 2026
Beyond girlboss: Women shaping the creative industry

Beyond girlboss: Women shaping the creative industry

August 12, 2026
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

0
Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

0
Behind every application is a life

Behind every application is a life

0
Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

0
Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

August 14, 2026
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

August 14, 2026
Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

August 14, 2026
Behind every application is a life

Behind every application is a life

August 14, 2026

Recent News

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

Philipstown WireCar dominates Bookmarks as Accenture Song and Ogilvy tie for top agency prize

August 14, 2026
The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

The Shards transforms Bret Easton Ellis’s 1980s LA nightmare into a warning for the present

August 14, 2026
Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

Heineken backs South Africa’s next generation of creative talent at Cannes Young Lions 2026

August 14, 2026
Behind every application is a life

Behind every application is a life

August 14, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Not enough quota to unlock this post
Unlock left : 0
Are you sure want to cancel subscription?