Media Moves… The Media Online’s weekly round up. Times Media gives luxury brands visibility to well-heeled consumers via real estate magazines. Seasoned businesswoman rejoins FCB Africa as chair. Tribeca Public Relations welcomes Nicola Honey. Curro Holdings appoints head of marketing and communications. New media and marketing manager for Curro Holdings. Tribeca Public Relations expands its portfolio with Tower Bridge. Primedia Broadcasting website sales now managed by Mark1. Tribeca Public Relations expands its portfolio with Tower Bridge. Sponsors, partners back Pendoring all the way. Adclip relaunches as the ultimate ad tracking tool. Paula Raubenheimer to speak at Africa’s first Casino Marketing Forum. ForexPeople introduces ClickFX, SA’s first online solution to personal Forex trading.
This week’s BIG move: Times Media gives luxury brands visibility to well-heeled consumers via real estate magazines
Marketers are set to realise dual gains when they advertise in the real estate publications that accompany the Sunday Times and Business Day newspapers. Times Media is delivering new opportunities for advertisers to showcase luxury products and brands alongside the high quality, superbly produced editorial of Homefront, Neighbourhood, and Real Estate magazines, while benefitting from the reach that the Sunday Times Lifestyle and Business Day currently enjoy with discerning readers.
Through regionalised distribution of the Sunday Times Lifestyle and Business Day to consumers in more affluent suburbs, Times Media is also delivering targeted localised advertising solutions for brands looking to reach specific audiences in specific areas.
“On top of the exclusive real-estate focussed opportunities and national reach of our titles, we’re already working with brands to up-weight their advertising campaigns in specific regions and areas across the country,” says Trevor Ormerod, GM group sales and marketing at Times Media.
Real Estate is a stylish glossy magazine, edited by Michelle Snaddon, and covers local and international property lifestyle trends. It s inserteid monthly into the Sunday Times to reach subscribers in SA’s wealthiest suburbs in Gauteng, Western Cape and KwaZulu Natal.
Homefront is a bi-monthly property investment supplement in Business Day, whucg reaches a business-focussed subscriber base of 33 000 readers. The content covers residential and commercial property investment opportunities and global property trends.
Neighbourhood is a full-colour weekly property and lifestyle insertion into the Sunday Times, which is similarly distributed to subscribers and vendors in select suburbs.
Another benefit to advertisers is that real estate titles are able to attract engagement from both male and female readers equally. “Male audiences are attracted to the content as an indicator for investment, and female readers are drawn in by the lifestyle appeal,” says Ormerod.
Who’s moved where
Seasoned businesswoman rejoins FCB Africa as chair
Marketing veteran Maserame Mouyeme, who has 26 years’ business experience in Africa including South Africa, is returning to FCB Africa as its non-executive chairperson.
Coca-Cola South Africa’s franchise general manager for Central Africa (Mouyeme has 15 years at the global beverage giant under her belt), she first joined FCB Africa in 2002 as head of its specialised communication companies and two years later, she was appointed group managing director.
During her time with FCB, Mouyeme sat as chair of the ACA, was rated as the second most influential person in South Africa’s advertising industry in 2005, and made the finalist list of the 2004 Checkers Women of the Year in the media category as well as was named as one of the six finalists in the 2005 Business Women’s Association ‘Woman of the Year awards.
FCB Africa CEO and chief creative officer, Brett Morris, said he was absolutely thrilled to be welcoming Mouyeme back to the FCB family as non-executive chairperson. “From a business point of view, with her rare blend of marketing, advertising, and overall business experience, Maserame is a fantastic addition to the leadership team. She carries significant gravitas in the industry and I know she will provide strong strategic leadership for our board and support to our executive,” he said.
Tribeca Public Relations welcomes Nicola Honey
Public relations professional Nicola Honey has joined Tribeca Public Relations as a Senior Account Executive.
Honey brings with her four years’ experience and a background in corporate communications, having worked on several business to business clients. Her career history includes a tenure with a publishing house writing for a number of corporate publications, and managing the internal communication processes for a large concrete business.
“We are so proud to welcome Nicola to the Tribeca family,” says Nicky James, co-founder of Tribeca Public Relations. “Her warm and bubbly personality, together with her media relations and corporate experience, ties in really well with the client portfolio she is working on. She has quickly become an integral part of the team, managing some exciting work for Epson, Tower Bridge and Hollard.”
Curro Holdings appoints head of marketing and communications
Marí Lategan has recently been appointed head of marketing and communications at Curro Holdings – a JSE-listed independent school operator. Lategan, former publisher of the Women’s Magazine Division at Media24 and founder of the strategic business and communications consultancy, In Context, is now heading up all marketing and communications across the six Curro brands.
These include Curro, Meridian, Curro Select, Curro Castle, Curro Academy and Embury Institute for Teacher Education. She holds a MBA (cum laude) from Stellenbosch University’s Business School, an honours in Journalism, a BA degree and is currently completing her PhD at the University of Stellenbosch Business School.
New media and marketing manager for Curro Holdings
Curro Holdings, a JSE-listed company that aims to make independent school education accessible to more learners throughout South Africa, has appointed Melanie Fortuin-Durr as media and marketing manager. Fortuin-Durr holds more than 18 years’ experience in the media industry, which spans across radio and consumer- and custom magazines. Her practical and strategic understanding of the South African media landscape and its challenges will add great value to the company’s future marketing endeavours.
Who’s won what
Primedia Broadcasting website sales now managed by Mark1
Mark1, specialists in digital media execution, recently acquired Dash of Lime and 365Digital and as part of these strategic acquisitions, they have taken over the management of all premium advertising inventory of the Primedia Broadcasting websites.
Primedia Broadcasting sites available in the offering are EWN, KFM, 947, 702 and CapeTalk. These properties offer advertisers high LSM, engaged audiences that are sophisticated and boast consistent repeat-visitors.
“Our digital properties are growing in both size and engagement of our audiences,” said Primedia Broadcasting’s Karl Gostner.
“EWN’s site receives over 1.5 million average monthly users and is consistently in the top five most visited news websites in the county.
“Our talk station sites have seen massive growth in the past year – CapeTalk’s online audience grew over 100% and 702, which started off a larger base, grew an impressive 21% and shows an audience that returns regularly and spends time on the site.”
With Mark1’s strength in technology, they will also open up this inventory to programmatic buyers under the 365Digital Private Marketplace and in future will provide highly targeted advertising options by building audience segments from the data gleaned from the various sites’ visitors – using world class data management protocols.
Tribeca Public Relations expands its portfolio with Tower Bridge
Tribeca Public Relations has added Tower Bridge to its diverse client portfolio. Tower Bridge is a workspace design and fit-out company that combines neuroscientific research with art and artisanship to create work places that give businesses a real competitive edge.
Tribeca will work with Tower Bridge to introduce the brand to the market and to educate its audiences about how thoughtfully designed work spaces can contribute positively to employee productivity and business results.
“Tower Bridge adds a new dynamic to Tribeca’s client portfolio, which spans across a variety of industries and sectors,” says Cian Mac Eochaidh, co-owner of Tribeca PR. “This is a primarily business to business account that will add depth to the Tower Bridge team’s already diverse experience.”
Who’s making moves
Sponsors, partners back Pendoring all the way
Not only have the Pendoring Awards moved the boundaries this year by opening its doors to entries in all the indigenous African languages to compete on an equal footing; in its 21st year of existence a strong contingent of sponsors and partners firmly supports Pendoring – companies and organisations that realise the sound business sense of mother tongue advertising; which is the best way of communicating with a particular target market.
Five esteemed South African companies and organisations – ATKV, Dagbreek Trust, kykNET, Media24 and Toyota – have for many years thrown their weight behind Pendoring as platinum sponsors. In addition, gold sponsor Die Burger, silver sponsors Rapport, Ads24 and Huisgenoot, and Caxton Community Newspapers, OFM en Kuier (bronze sponsors) also ensure that Pendoring’s wheels keep on turning. And no fewer than 10 partners have pledged their support of Pendoring this year: Beeld, Clover, eVATI spring water, Leopard’s Leap Wines, MarkLives.com, Maroela Media, Newsclip, Richelieu, Vodacom World and Bizcommunity.com as online partner.
Adclip relaunches as the ultimate ad tracking tool
Adclip has recently re-launched as a fully automated ad monitoring service, so that you can easily, accurately and seamlessly track your ads, and those of your competitors, in over 2400 print and digital publications.
Using keyword matches, the interactive application displays ads in full colour, including the advert category, AVE, publication metadata and a mapping of the ad’s placement within a 2-page spread. Putting all the information you need at your fingertips.
The quick search function allows you to navigate through your categorised ads with ease, while user generated filters, Sortbins and media monitoring lists give you complete control over your ad management.
The key pillars to this bespoke advertising monitoring service are Ad Verifier and Ad Tracker.
Ad Verifier allows you to track your own ads and include your placement schedule on the application to verify that they have been placed correctly; while simultaneously ensuring trademark protection and that franchises are adhering to the correct brand messages.
Ad Tracker provides you with a strategic advantage, where you can gain insight into how your competitors are advertising, the media channels they are using and their ad spend. This also allows you to stay up-to-date with new product launches, price benchmarks and competitor strategies.
Adclip relaunches as the ultimate ad tracking tool
Africa’s first Casino Marketing Forum taking place at Emperors Palace Johannesburg from 23 to 25 August 2016, will focus on the latest marketing and digital trends within the casino marketing sphere.
With programmatic buying increasingly becoming a part of the marketing mix, Paula Raubenheimer, MD of SouthernX, will introduce the delegates to programmatic buying and its benefits. The three day conference aims to bridge the gap between traditional and digitally driven marketing approaches in the casino and gaming industry.
Paula Raubenheimer to speak at Africa’s first Casino Marketing Forum
Africa’s first Casino Marketing Forum taking place at Emperors Palace Johannesburg from 23 to 25 August 2016, will focus on the latest marketing and digital trends within the casino marketing sphere. With programmatic buying increasingly becoming a part of the marketing mix, Paula Raubenheimer, MD of SouthernX, will introduce the delegates to programmatic buying and its benefits. The three day conference aims to bridge the gap between traditional and digitally driven marketing approaches in the casino and gaming industry.
The three day conference will be a series of sessions that include panel discussions, speaker sessions, a World Café, a Big Data Masterclass lead by GS Jackson, partner and Director of Data Science for Biscovery (Hong Kong) and a Digital Marketing Workshop led by Nic van den Bergh, Joint Managing Director of NMP Agency. As the casino and gaming industry is extremely data driven, the delegates will benefit from understanding the fundamentals of programmatic buying and how it can be included within their marketing strategies. Raubenheimer’s presentation will discuss how programmatic buying provides a customised, brand safe platform that allows both the publishers and buyers to intelligently and safely sell and buy inventory.
ForexPeople introduces ClickFX, SA’s first online solution to personal Forex trading
One of South Africa’s largest Forex intermediaries ForexPeople, has introduced ClickFX to offer South Africans a simple and cost effective way to transfer Forex online.
Over the last decade the personal foreign exchange allowance has increased from a once-off R350 000 to an annual amount of R10 million. As a result, more and more people are looking at how they can transfer funds offshore to mitigate the continued fluctuation of the Rand. Currently, South Africans generally still deal with banks when it comes to Forex transfers. However, internationally it has become the norm to trade Forex using a specialist online broker.
The Forex market and the local regulatory environment can be quite daunting for an individual. ClickFX offers a friendly, intuitive and reliable way to get a great rate when buying or selling Forex. As part of the ForexPeople family, ClickFX benefits from the huge volumes traded every day, ensuring sharp exchange rates, low fixed bank fees, smooth processes and professional, friendly support staff; all via a secure online platform.
