• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Communications Opinion

I’ve kicked my last newspaper subscription into touch

by Chris Moerdyk
March 24, 2017
in Opinion
0 0
0
Numbers by accountability: Adding up reach, frequency and time spent
Share on FacebookShare on Twitter

As a former newspaper journalist, my morning and Sunday newspapers have been a lifelong addiction. But alas, now I have to say goodbye to my last newspaper subscription as this habit has finally become an unsustainable and completely unnecessary indulgence.

Quite simply, paying more than R1 000 a year just doesn’t make sense for a daily newspaper that sometimes arrives at my door and sometimes doesn’t; that unfolds as a soggy mess in the rainy season. Its Sunday equivalent has become entirely predictable in its content. Which, more often than not, results in an apology the following week for being wrong.

Newspapers the world over are losing subscribers right, left and centre, mostly because their content is either unreliable, late, old news or designed to be controversial enough to attract readers. Trouble is, readers are getting tired of badly researched stories, fake news, one-sided commentaries. Not to mention grammar that defies all logic.

Fewer and fewer untrained and unskilled journalists are being relied upon by their cash-strapped, paranoid, bosses, to produce news for the sake of producing news with the hope that somehow in the future readers will come flocking back by some quite incredible miracle.

The online environment is quicker, cheaper and diverse enough for one to be able to separate the truth from fake news quickly and efficiently, and has exacerbated the plight of newspapers.

Meanwhile, my addiction to news is being well fed for hours every day by the likes of News24, BBC, the New York Times online, BizNews.com, the Daily Maverick, BusinessLive…

In South Africa there are still a few good newspapers – the Mail & Guardian being one worth mentioning. Trouble is it costs an arm and a leg – out of the reach of many a pensioner not to mention an increasingly impoverished middle class.

But it was not only the cost of newspapers that has finally put me off them but the fact that I suddenly realised my Sunday newspaper, which for years I could count on to keep me enthralled for hours, only managed to keep me occupied for no more than 15 minutes at best as I cherry-picked the only stories worth reading.

Meanwhile, my addiction to news is being well fed for hours every day by the likes of News24, BBC, the New York Times online, BizNews.com, the Daily Maverick, BusinessLive and a host of other outstanding online resources which are free, up to the point of my wanting to download something in depth and for which I am happy to pay.

Of course, something else that has put me off newspapers is the depressing transition of the once famous Argus group into the money-obsessive, asset-stripping monster called Independent News & Media under the greedy grip of Tony O’Reilly and now a slow degeneration into an egoistic platform for Iqbal Survé.

There are many journalists in the newspaper industry that will not like what I am saying. Who think I am being some sort of traitor to keep harping on about how the printed newspaper to news dissemination is like the Beta videotape to TV storage. But, the fact is that as an ardent newspaperman, with ink still coursing through my veins, I have finally given up the battle against my conscience and kicked my last, expensive newspaper subscription renewal into touch.

It’s a sad day for me. But I will get over it.

Tags: Biznews.comChris MoerdykDaily Maverickindependent mediaNews24newspaper subscriptionsnewspapersonline newsprint media

Chris Moerdyk

Chris Moerdyk is a marketing and media analyst and advisor and former head of strategic planning at BMW SA. He serves on the editorial board of The Media Magazine and is non-executive chairman of Bizcommunity SA and the Catholic Newspaper and Publishing Co Ltd. Chris is a Fellow of the Institute of Marketing Management and a member of the Chief Marketing Officer Council.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Without AI agents, agencies are doomed

Without AI agents, agencies are doomed

May 13, 2025
TV advertising just got smarter

TV advertising just got smarter

May 13, 2025
Voicing change: AI shifting audience behaviour

Voicing change: AI shifting audience behaviour

May 13, 2025
SMARTIES Awards a ‘triumphant showcase’ of creativity

SMARTIES Awards a ‘triumphant showcase’ of creativity

May 13, 2025

Recent News

Without AI agents, agencies are doomed

Without AI agents, agencies are doomed

May 13, 2025
TV advertising just got smarter

TV advertising just got smarter

May 13, 2025
Voicing change: AI shifting audience behaviour

Voicing change: AI shifting audience behaviour

May 13, 2025
SMARTIES Awards a ‘triumphant showcase’ of creativity

SMARTIES Awards a ‘triumphant showcase’ of creativity

May 13, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?