• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Everlytic Press Office

Why email marketing is still the most effective way to build customer relationships

by TMO Partner
July 16, 2019
in Everlytic Press Office
0 0
0
Why email marketing is still the most effective way to build customer relationships
Share on FacebookShare on Twitter

[PRESS OFFICE] Strong customer relationships are built on trust, but how do you create and maintain personal relationships with thousands of customers? According to leading email service provider, Everlytic, you need a strong email marketing platform that can deliver personalised messaging.

Business landscapes are becoming increasingly competitive. Customers are inundated with messaging – in their inboxes, on their phones, through their social media channels and when they turn on the radio, TV or browse YouTube.

“In our experience, companies today are able to build much deeper relationships with customers than ever before, and one of the key reasons for this is their ability to maintain constant and open channels of communication,” says Karyn Strybos, Everlytic’s marketing manager.

“However, if you want to build meaningful long-term business relationships, you need to be consistently communicating with your customers without being intrusive,” Strybos continues.

How well do you know your customers?

Strybos suggests asking these key questions of your business’s communication and distribution channels:

  • Do you have the data to understand and identify what content will resonate with your target audience?
  • Do you know your customers well enough that you can create smart, personalised messages?
  • Finally, do you have a distribution system that can deliver personal messages at scale?

“Personalised messaging has a number of key benefits, from connecting with customers quickly and effectively to delivering on-point messaging that shows your customers that you understand them and have their best interests at heart,” says Strybos. “Customers who believe they are understood and heard tend to be happy, repeat customers, because you’re building and maintaining relationships.”

Email’s role in customer retention strategies

 Based on 2018 data from SmartInsights, email marketing is still ranked as the most effective marketing channel, beating social media, SEO, and affiliate marketing.

With the right technology in place, email is a powerful behavioural marketing tool that can totally alter the relationship that a brand has with its customers.

In fact, personalised recommendations and other automations can turn a customer’s fleeting flirtation with a brand into a lucrative, long-term buying pattern.

“People respond to content that seems to speak directly to them and addresses a need, concern, or challenge,” says Strybos. “This only works if you understand your customer deeply.If you do, and you have an open channel of communication that you’re leveraging to have the right conversations, then you’re building an incredibly powerful relationship with your customer base.

“It’s for these reasons that businesses want a reliable, easy, effective, and compliant way to communicate with their employees and customers securely and at scale,” says Strybos.

Solutions that meet a variety of needs

“In our experience, businesses that can benefit from our solutions either don’t have the tools to effectively communicate with both internal and external stakeholders; need to build more personal and strategic messaging; require a means to build stronger business relationships; or are working with slow and frustrating legacy or manual communication systems that don’t offer analytics, automation or personalisation”, adds Strybos.

In response to these challenges, Everlytic has released a white paper, Smart Customer Engagement: How to Build Meaningful Business Relationships through Personalised Messaging, which unpacks strategies to build stronger customer relationships, the role communication plays in business, and the value of messaging platforms such as email.

To download your free copy, click here.


Hundreds of brands use Everlytic, including Old Mutual, Comedy Central, Computicket and many more. Everlytic customers are delighted with the effectiveness, ease of use, and the support that its solutions and teams offer. With an impressive sending volume of about four million emails a year, Everlytic stands proud as a world-class South African email and SMS messaging platform, recognised and endorsed by leading industry experts.

To find out more, visit our website here.


 

Tags: customer loyaltycustomer serviceemailemail marketingEverlyticKaren Strybosmarketingpersonalisation

TMO Partner

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

Recent News

South Africa’s commerce media moment has arrived

South Africa’s commerce media moment has arrived

May 30, 2025
Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

Seven Days on Social Media: Child Protection Week, #MyDisappointment and a soppy seal

May 30, 2025
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?