• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News Media Mecca

The gig economy is gaining ground

by Denicke Van der Merwe
January 25, 2020
in Media Mecca
0 0
0
Share on FacebookShare on Twitter

Globalisation and technological innovation has dramatically changed the world of work.

By simply having access to a laptop or computer and an internet connection, you can get in touch with anyone. The internet has paved the way for a new communication system and has influenced the rise in freelancers.

The freelance industry has seen the largest increase as more companies are hiring independent contract workers instead of traditional employees to do the job. As more individuals commit to monetising their time, the freelance industry boasts exponential growth. This shift to a more independent career is becoming a primary choice for many.

Gone are the days where freelancers are viewed through the looking glass. Instead they are being noticed as an accelerating and emerging job-related behaviour. This movement functions as a potential contributor in the transformation of the South African economy. The distinctly noticeable rise in the freelance trend is taking on the role of a catalyst for change while influencing Millennials to approach career opportunities with a modern way of thinking. Alternatively, older members of certain sectors have also turned to freelancing – journalism is one of them – after being retrenched.


Read more: Prepping for the future world of work

Read more: Working remotely: It’s no longer a trend, it’s a way of life

Read more: Leveraging the gig economy to in-house your agency


The United States of America is leading this change with 56.7 million freelancers, or approximately 34% of its workforce, already making up their gig economy, a 30% increase since 2016. In a recent report by the South African government, it was reported that the formal job sector saw a decrease in employment in the second quarter of 2019. Full-time employment reportedly dropped by 26 000 and part-time employment increased by 24 000.

At JOBVINE Freelance we acknowledge the need to accommodate the growing freelance market. We proudly host a platform where freelancers can be more recognised and boost their chances of employment. JOBVINE is a recruitment based website which aims to inspire freelancers to comfortably step into our online marketplace and gain online exposure through our AI platform. We understand that technological factors drive societal change and that equipping individuals with the necessary tools to transition pleasantly is imperative. This is not only beneficial to the freelancer but also cuts time and costs for corporates and potential employers.

The recruitment market is in high demand and in creating collaborative software that supports this notion efficiently helps generate employment opportunities. In doing this we are contributing to the rise of the local economy. Since inception in April 2019, JOBVINE has seen a growth of 50 000 freelancers who have registered a free profile on the platform and subsequently more than R9.5 million in freelance jobs have been offered.

The gig economy has always been around, however it became even more popular when people gained access to the internet. Technological advances allowed for people to turn their side hustles into full time business. Don’t get left behind! Be ahead of the curve to maximise earning potential. With the gig economy expanding, more companies are considering the freelance workforce in 2020.


Tags: contractorsfreelance platformfreelancersgig economyJobvinetechnologyWorld of Work

Denicke Van der Merwe

Denicke van der Merwe is a graduate of the IMM Graduate School.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Digital transformation is not about tech but about people, purpose and precision

Digital transformation is not about tech but about people, purpose and precision

May 12, 2025
Companies confuse PR and reputation management

Companies confuse PR and reputation management

May 12, 2025
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025

Recent News

Digital transformation is not about tech but about people, purpose and precision

Digital transformation is not about tech but about people, purpose and precision

May 12, 2025
Companies confuse PR and reputation management

Companies confuse PR and reputation management

May 12, 2025
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?