• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

Exclusive: 365 Digital and Anzu.io forge partnership to bring immersive in-game advertising to SA

by TMO Reporter
May 27, 2020
in News
0 0
0
Share on FacebookShare on Twitter

365 Digital, the leading South African independent multi-channel media network, and Anzu.io, the world’s most advanced in-game advertising platform, have announced a new partnership to bring immersive in-game ads to South African gamers.

365 Digital will serve as the representative of Anzu in South Africa, a country with an “educated, healthy, and well-off” gamer base, 23% of which have a university degree. The partnership will empower local brands to reach their current and potential customers in-game using Anzu’s advertising platform on mobile, PC and Console.

“Anzu is a game-changer for advertisers. The ANZU team and their products have been making waves in the global markets and we’re thrilled to partner with them to do the same in South Africa,” said Julian Jordaan, commercial director of 365 Digital. “In-game advertising isn’t new, with global advertisers making use of this channel for some time now. Anzu is different in the unique way they have reimagined in-game ads, blending them seamlessly onto in-game objects while maintaining extremely high viewability standards.”

Around the world, gaming is more mainstream than ever, and South Africa is no exception. Projections show the video game market in South Africa growing from R3.5 billion ($192billion) in 2018 toR 5.44 billion in 2023. According to a report by PwC, “smartphone-driven social and casual gaming growth is not coming at the expense of profits from traditional gaming hardware”.

Add in the recent introduction of 5G to both mobile and fixed wireless, and the southern hemisphere nation is staged for big gaming market growth.

365 Digital, an independent multi-channel media company, provides innovative advertising opportunities and marketplaces of premium ad inventory to brands and end-to-end publisher monetisation and technology solutions. By partnering with Anzu, the company will give advertisers the ability to programmatically serve immersive ads seamlessly into the gameplay at scale, thereby creating new opportunities to connect brands to coveted gamer audiences without disrupting the gaming experience.

Anzu, the world leader in programmatic in-game advertising, allows ads to be served in IAB- recognised formats. In partnership with cybersecurity firm Cheq, they recently announced the results of a pilot campaign showing 23% higher ad viewability compared to traditional digital advertising.

Anzu is the only in-game advertising solution to offer a full suite of trusted AdTech integrations including Forensiq, which detects and tracks fraud in real-time, and Nielsen Connectivity, a brand lift solution that measures key metrics such as brand desire, brand recall, and brand memorability. These solutions, many of which are commonplace in the greater world of digital advertising, give brands more confidence than ever before to spend in-game.

As part of the collaboration, Anzu will open up their exclusive gaming inventory across PC, mobile, and console to 365 Digital’s new and existing customers, empowering them to leverage in-game as another advertising touchpoint.

“The ability to target audiences and measure data and viewability in real-time across consoles and platforms is something we are particularly excited about,” said Jethro Fitz-Patrick, publisher services manager, 365 Digital, “We’re very quickly moving towards a standard where 100% viewability is expected and becomes the norm. It’s great to work with Anzu and be a part of this fundamental transition,”

Itamar Benedy, co-founder and CEO of Anzu.io added, “We 100% resonate with 365 Digital’s commitment to pushing the envelope in ad viewability standards. As a leader in the South African advertising landscape, they have demonstrated their commitment to bringing targeted ads to relevant audiences–and their eagerness to tackle in-game advertising is testament to their forward-thinking approach.”


Tags: 365 DigitalAnzu.ioeSportsgamingimmersive advertisingin-game advertising

TMO Reporter

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

Recent News

Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?