• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Agencies

Diversity: An agency’s driving force

by Ronald Magondo
September 15, 2023
in Agencies
0 0
0
Diversity: An agency’s driving force
Share on FacebookShare on Twitter

Heritage Month is the perfect time  to reflect on the power of diversity and how it enriches the workplace. Many companies are taking steps to increase diversity and inclusion, however real progress across many sectors remains apathetic.

Nerdware has long recognised that diversity is more than just a buzzword; it’s a fundamental pillar of our success. Our team represents a multitude of backgrounds, perspectives, and talents, and we believe this is the driving force behind our ability to deliver exceptional, award-winning digital solutions that genuinely relate to a wide array of audiences.

Notably, we recently received the prestigious Silver Award at the 2023 Pitcher Festival for  exceptional web and microsite services for the South African National Roads Agency (SANRAL). This work also earned the team recognition in the Africa Tech Week Awards 2023.

Not a box-ticking exercise

Diversity and inclusion matter. It is not merely a box to be ticked, but rather a genuine asset that fuels innovation, creativity, and excellence. When you bring together individuals from various backgrounds, you’re essentially assembling a mosaic of ideas, from a broader range of perspectives, leading to a more holistic approach to problem-solving.

It’s the diversity of thought that sparks innovation and pushes us to think outside the box. We thrive on well-informed, creative solutions. The diversity within our team is what fuels this approach.

In an always evolving digital landscape, our diverse  team continuously excels at tackling complex problems and approaching challenges with a wider toolkit that effectively allows us to better understand and serve our clients.

Stats speak for themselves

It’s really quite simple for us. We hire in a way that is completely representative of the demographics in South Africa. And the stats speak for themselves. We hire the best person in terms of education and experience for the vacancy, and our company.

The only slight bias we may have is that if there are two equal candidates vying for the same position, then we will employ according to a female first policy. Our team, as it stands, includes  talented individuals, each bringing their unique strengths to the table; 60% of our staff are women, and 92% of all staff are from previously disadvantaged groups.

When we say we are women-empowered, it’s not just lip service. Simply put, we  truly walk the talk.

We love the unique perspectives and insights that Gen Z and Millennials bring to the table. Their intuitive understanding of tech, and fresh ideas add a dynamic layer to our diverse team’s capabilities. Our Gen Xers bring it all together with the many years of experience that they have under their belts.

It’s this generational mix that ensures we remain at the forefront of digital innovation, enabling us to create African solutions, for African businesses, by African people.

Polarising issues

But, as polarising societal issues continue to infiltrate the workplace, how can businesses foster a company culture that embraces differences?

We believe that it is our differences that make us stand out and be great.Our working environment allows for people to be themselves. For example, other than wearing business-casual to the office, we do not prescribe to our staff how to dress, or even that females should subscribe to the stereotype of wearing makeup and heels.

Our team, no matter where they are within the company hierarchy within the company, has a safe place to communicate with colleagues, and to be heard.

As long as it’s done in a respectful manner, all opinions are important to us. And no one is victimised for speaking their mind. Fostering this approach improves productivity, creativity, and effective solutions,  which we believe is the way to create true impact.

Learn and grow

Nerdware’s commitment to diversity translates into tangible benefits for clients. They gain access to a team that brings together a wealth of perspectives and insights, ensuring that their digital solutions are as diverse as the challenges they face.

As we celebrate our diverse heritage this September, it is of critical importance for companies to respectfully ask the difficult questions to allow people to share their points of view and open their minds to other perspectives. We need to be fearless and willing to understand each other.

We  have far more in common with each other than not. Learn and grow from the experience. Your world will be a much more colourful and better place. 

 

 

 

Ronald Magondo is director of awe inspiring feats at Nerdware SA.

 


 

Tags: advertisingdiversityGen XGen-ZinclusionmarketingmediaNerdware SARonald Magondotechnologywomen empowerment

Ronald Magondo

For over two decades, I have been on a mission to discover hidden value and establish successful businesses that make a difference in society. My expertise spans across various industries, from staffing solutions to precious metal trading and everything in between. With a plethora of knowledge across disciplines such as design, development, production, and strategy, I have worked with global brands to create innovative solutions.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

Recent News

Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025
CMO to CEO​: 10 top tips from those who’ve done it

CMO to CEO​: 10 top tips from those who’ve done it

May 8, 2025
Media moves: Bonang’s House of BNG pops at launch, WPP launches empowerment initiative for women leaders in SA, MTF goes live

Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025

May 8, 2025
Crisis Comms 101: Don’t just run to the lawyers

Crisis Comms 101: Don’t just run to the lawyers

May 7, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?