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Home Arena Press Office

Nike SA’s Coolest Brand at the 2023 Sunday Times GenNext Awards

The 2023 GenNext Survey conducted by our partner Yellowwood clearly identifies what brands are sought after in keeping with youth trends of Now, Next and New...

by TMO Partner
September 22, 2023
in Arena Press Office, News
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Nike SA’s Coolest Brand at the 2023 Sunday Times GenNext Awards
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[PRESS OFFICE] The coolest brands, according to South Africa’s youth, were announced at the 19th annual Sunday Times GenNext Awards, held in Melrose Arch, Johannesburg on 20 September 2023. 

Nike was celebrated as the Coolest Brand Overall, claiming top spot in three of the 76 categories awarded, and building on the success achieved in 2022.  Apple and Samsung placed second and third overall, respectively.

The Sunday Times GenNext survey is considered the leading barometer of what South Africa’s youth find on-trend and inspirational and delivers insights that are valued by brand management, advertising, and marketing professionals.

“With some 200 million people aged between 15 and 24, Africa has the youngest population in the world. Clearly, understanding the brand decisions of the youth will be critical to future business success,” says Pule Molebeledi, Acting CEO at Arena Holdings, which owns and manages the Sunday Times GenNext brand.

“The 2023 GenNext Survey conducted by our partner Yellowwood clearly identifies what brands are sought after in keeping with youth trends of Now, Next and New – where businesses can actually be proactive rather than simply reactive, when it comes to dealing with the challenge of relevance.”

The Awards also celebrate personal brands, and in the celebrity categories MacG (Coolest Local Online Influencer), Siya Kolisi (Coolest Local Sportsperson), Thando Thabethe (Coolest Local Radio Personality), and Trevor Noah (Coolest Local Celebrity) were awarded.

The complete list of winning brands will be published in the Sunday Times GenNext Supplement on 24 September 2023.

The Sunday Times GenNext Youth Marketing Conference will take place in Johannesburg on 28 September 2023. To book your tickets to attend, please visit www.quicklink.co.za/youthtickets

Herewith the 2023 results:

Coolest Brand Overall
1 Nike
2 Apple
3 Samsung
4 Adidas
5 BMW
6 Louis Vuitton
7 Coca-Cola
8 Gucci
9 Puma
10 Vans
 
Coolest Advertising Medium
1 Google Ads
2 TikTok
3 Instagram
4 YouTube
5 Twitter
6 Posters / Flyers / Pamphlets / Brochure
7 Magazines
8 Newsletter
9 Facebook
10 Email Advertising/ Email Marketing
Coolest Alcohol Brands
1 Jägermeister
2 Savanna
3 Brutal Fruit
4 Hennessy Cognac
5 Heineken
6 Smirnoff
7 Tanqueray Gin
8 Cruz Vodka
9 4th Street Wines
10 Belgravia London Dry Gin
Coolest Banks
1 Capitec Bank
2 FNB/ First National Bank
3 TymeBank
4 Standard Bank
5 Nedbank
6 ABSA
7 Discovery Bank
8 Old Mutual
9 African Bank
10 Investec Bank
Coolest Brand That Cares About my Community
1 Vodacom
2 Sasko
3 Gift of the Givers
4 Adidas
5 Unilever
6 Pick n Pay
7 Impala Community Development Trust
8 Spar
9 Blue Ribbon
10 Woolworths
Coolest Breakfast Cereals
1 Nestlé Cheerios
2 FUTURELIFE Cereal
3 Bokomo Corn Flakes
4 Nestlé Milo Cereal
5 ProNutro
6 Kellogg’s Coco Pops
7 Kellogg’s All Bran
8 Morvite
9 Kellogg’s Froot Loops
10 Kellogg’s Rice Krispies
Coolest Campaign Targeted at Youth
1 KFC’s Add Hope
2 Adidas Impossible is Nothing
3 R350 Sassa SRD Grant
4 Vodacom NXT LVL Get A Gig
5 HYDC Harambee Youth Development
6 LoveLife
7 Mr Price Foundation
8 MTN Pulse/ #OnThePulse
9 Global Citizen
10 Cell C Take a Girl Child to Work Day
Coolest Cartoon Shows
1 Mr. Bean: The Animated Series
2 Tom & Jerry
3 Regular Show
4 Dragon Ball Z (DBZ)
5 Supa Strikas
6 SpongeBob SquarePants
7 Teen Titans Go!
8 Mickey Mouse
9 Sofia The First
10 Cocomelon
Coolest Cellphones Brands
1 Samsung
2 iPhone
3 Huawei
4 Xiaomi
5 Nokia
6 Oppo
7 Hisense
8 LG
9 Itel
10 Mobicel
Coolest Chocolates
1 KitKat
2 Ferrero Rocher
3 BAR ONE
4 Lindt Lindor
5 Cadbury Dairy Milk
6 Dairy Milk Bubbly
7 Cadbury Lunch Bar
8 Nestlé Aero
9 Cadbury Top Deck
10 Cadbury P.S.
Coolest Clothing Brands
1 Nike
2 Adidas
3 ZARA
4 Lacoste
5 Mr Price
6 Redbat
7 Louis Vuitton
8 Fabiani
9 Puma
10 Chanel
Coolest Clothing Stores
1 Mr Price / MRP
2 Nike
3 Sportscene
4 H&M
5 ZARA
6 Markham
7 Cotton On
8 Woolworths
9 Studio 88
10 The Fix

 

Coolest Cold Beverage
1 Coca-Cola
2 Appletiser
3 Cappy
4 Sprite
5 Liqui Fruit
6 Stoney
7 Pepsi
8 Tropika
9 Jive Cooldrinks
10 Lipton Iced Tea
Coolest Colleges
1 Tshwane North TVET College
2 IIE Rosebank College
3 Boston City Campus
4 City Varsity College
5 Damelin College
6 Harvard Business School Online
7 Capricorn College / Capricorn TVET College
8 Richfield College
9 SWGC – South West Gauteng College
10 Stanford College Online
Coolest Company to Work For
1 Google
2 Mercedes-Benz
3 Apple
4 Transnet
5 Coca-Cola
6 Anglo American Platinum
7 SABC
8 Sasol
9 Microsoft
10 Nike
Coolest Console Games
1 FIFA
2 Grand Theft Auto / GTA
3 Call of Duty
4 WWE
5 Subway Surfer
6 Need for Speed
7 NBA
8 Dragon Ball Games
9 Street Fighter 6
10 Ludo
Coolest Daily Newspapers
1 Daily Sun
2 Sowetan
3 The Citizen
4 Daily News
5 The Star
6 Isolezwe
7 Daily Dispatch
8 Cape Times
9 Cape Argus
10 Die Son
Digital Learning Platforms
1 YouTube
2 K53
3 Mindset Learn 319
4 LinkedIn Learning
5 Google Play Books
6 Vodacom e-School
7 Moodle
8 Google Classroom
9 Skillshare
10 Coursera
Coolest Energy Drinks
1 Switch Energy Drink
2 Energade
3 Score Energy Drink
4 Predator
5 Red Bull
6 Lucozade
7 Dragon
8 Mofaya
9 Prime
10 Reboost
Coolest Fast-Food Places
1 McDonald’s
2 KFC
3 Burger King
4 Debonairs Pizza
5 Spur Steak Ranches
6 RocoMamas
7 Nando’s
8 Chicken Licken
9 Steers
10 Hungry Lion
Coolest Female Deodorants
1 Nivea
2 Oh So Heavenly
3 Dove
4 PlayGirl
5 Avon
6 Mitchum
7 Elizabeth Arden Red Door
8 Yardley
9 Revlon
10 Sanex
Coolest Feminine Hygiene Products
1 Kotex
2 Always
3 Lil-Lets
4 GynaGuard
5 Stayfree
6 Nivea Intimo
7 Avon Feminine Wash
8 Femagene Intimate Wash
9 Libresse
10
Coolest Fitness Apps
1 Virgin Active
2 Google Fit
3 30 Day Fitness Challenge
4 Samsung Health
5 Nike Training Club
6 SweatCoin Fitness App
7 Apple Fitness
8 Huawei Fitness / Huawei Health
9 Daily Yoga
10 Planet Fitness live
Coolest Food Delivery Apps
1 Uber Eats
2 Mr D
3 Checkers Sixty60
4 Debonairs Pizza
5 KFC
6 McDelivery
7 Nando’s
8 Pick n Pay ASAP!
F9 Takealot Food Delivery Service
10 Bolt Foods
Coolest Gaming Consoles
1 Playstation 5 / PS5
2 Playstation 4 / PS4
3 Xbox Series X and Series S
4 Xbox One
5 Xbox 360
6 PSP / Sony PSP
7 Playstation 3 / PS3
8 Playstation 2 / PS2
9 Nintendo Switch
10 Steam Deck
Coolest Grocery Stores
1 Woolworths
2 Food Lovers Market
3 Game Stores
4 Boxer Super Stores
5 Checkers
6 Usave
7 Makro
8 Pick n Pay
9 Shoprite
10 OK / OK Foods
Coolest Haircare Products
1 Dark and Lovely
2 TRESemmé
3 Sofn’free
4 Aunt Jackie’s
5 Dove
6 Organics Hair Care
7 Native Child
8 Revlon
9 Black Chic
10 L’Oréal
Coolest Specialist Health & Beauty Store
1 Clicks
2 Dis-Chem
3 Woolworths
4 Edgars
5 Sorbet
6 Foschini
7 The Body Shop
8 Signature
9 M.A.C Cosmetics
10 Miladys
Coolest Hot Beverage
1 Nestlé Milo
2 Mugg & Bean Coffee
3 Nestlé Hot Chocolate
4 Nescafé
5 Cadbury Hot Chocolate
6 Jacobs Krönung Coffee
7 Nespresso
8 Hug in a Mug
9 Freshpak Rooibos Tea
10 Starbucks Coffee
Coolest Hotel Brands
1 Protea Hotels by Marriot
2 City Lodge
3 Sun International
4 Southern Sun
5 Manhattan Hotel
6 Hilton Hotel
7 Radisson Blu Hotel
8 Marriott
9 Garden Court
10 Hotel 224
Coolest Ice Cream
1 Magnum
2 Woolworths Tin Roof
3 Milky Lane Ice Cream
4 Oreo
5 Woolworths Blueberry
6 Ola
7 Cornetto
8 Farmhouse
9 Dairy Milk
10 Country Fresh
Coolest Insurance Brands
1 Old Mutual
2 AVBOB
3 Discovery
4 OUTsurance
5 1st For Women
6 Assupol
7 Clientéle
8 1Life Insurance
9 Sanlam Insurance
10 MiWay Insurance
Coolest Kids TV Channels
1 Cartoon Network (301)
2 Disney Jnr (309)
3 Disney Channel (303)
4 NickToons (308)
5 Boomerang (302)
6 Disney XD (304)
7 Nickelodeon (305)
8 eToonz (311)
9 Jim Jam (310)
10 SABC 1 (191)
Coolest Local Celebrities
1 Trevor Noah
2 AKA
3 DJ Zinhle
4 Makhadzi
5 DJ Kabza De Small
6 Nomzamo Mbatha
7 Connie Ferguson
8 Bonang Matheba
9 Black Coffee
10 Somizi Mhlongo
Coolest Local Entertainment Destination
1 Gold Reef City
2 Sun City
3 Kruger National Park
4 uShaka Marine World
5 Konka
6 Table Mountain
7 Robben Island
8 The Sudwala Caves
9 V&A Waterfront
10 Montecasino
Coolest Local Radio Personalities
1 Thando Thabethe
2 Dineo Ranaka
3 DJ MoFlava
4 Somizi Mhlongo
5 Skhumbuzo Hlophe (Skhumba)
6 Thuso Motaung
7 Anele Mdoda
8 DJ Fresh
9 Lerato Kganyago / LKG
10 Selbeyonce
Coolest Local TV Programmes/Series
1 Skeem Saam
2 The River
3 The Wife
4 Uyajola 9/9
5 Blood & Water
6 The Queen
7 Uzalo
8 House Of Zwide
9 Imbewu: The Seed
10 Durban Gen
Coolest Local Sportspeople
1 Siya Kolisi
2 Percy Tau
3 Caster Semenya
4 Thembinkosi Lorch
5 Benni McCarthy
6 Itumeleng Khune
7 Themba Zwane
8 Wayde van Niekerk
9 Bryan Habana
10 AB De Villiers
Coolest Loyalty Programme
1 Shoprite Xtra Savings
2 Pick n Pay Smart Shopper
3 Checkers Xtra Savings
4 Clicks ClubCard
5 Capitec Live Better
6 FNB eBucks
7 VodaBucks
8 Spar Rewards
9 The North Face XPLR Pass Loyalty Programme
10 Woolworths Wrewards
Coolest Make-Up Brands
1 L’Oréal
2 Maybelline
3 Avon
4 Clinique
5 Revlon
6 Estée Lauder
7 Signature Cosmetics & Fragrance
8 M.A.C Cosmetics
9 Yardley London
10 Fenty Beauty by Rihanna
Coolest Male Deodorants
1 Nivea Men
2 Hugo Boss
3 Diesel
4 Yardley English Blazer
5 Solo
6 Brut
7 Playboy
8 Old Spice
9 Sanex
10 Shield for Men
Coolest Motor Vehicles Brands
1 Mercedes-Benz
2 BMW
3 Audi
4 Range Rover
5 VW
6 Lamborghini
7 Toyota
8 Porsche
9 Rolls-Royce
10 Jeep
Coolest Music Store/Website/Streaming
1 iTunes
2 MP3 Juices
3 Spotify
4 JOOX
5 Fakaza
6 Deezer
7 Google Play Music
8 SoundCloud
9 YouTube Music
10 Amazon Music
Coolest Online Accommodations Booking Sites
1 Booking.com
2 airbnb
3 Trivago
4 Sho’t Left
5 Safari.com
6 Computicket
7 Tripadvisor
8 Travelstart
9 KAYAK
10 Travel.com
Coolest Travel Destinations
1 Cape Town
2 Durban
3 Maldives
4 Dubai
5 New York
6 Mpumalanga
7 Mauritius
8 Zanzibar
9 Paris
10 Johannesburg
Coolest Local Online Influencers
1 MacG
2 Nomzamo Mbatha
3 Connie Ferguson
4 Zozibini Tunzi
5 Boity Thulo
6 Neevan Ferris
7 Cassper Nyovest
8 Somizi Mhlongo
9 Mihlali Ndamase
10 Seemah
Coolest Online Stores
1 SHEIN
2 Takealot
3 Superbalist
4 Mr Price/MRP
5 Amazon
6 Sportscene
7 Zando
8 The FIX
9 ZARA
10 Woolworths
Coolest Petrol Stations
1 Engen
2 Sasol
3 BP
4 Shell
5 Caltex
6 TotalEnergies
7 Puma
8 Astron Petrol
9 Viva Garage
10 Elegant Petrol Station
Coolest Public Transport Brands
1 Uber
2 Gautrain
3 Bolt
4 Greyhound
5 City to City
6 InDriver
7 INTERCAPE
8 MyCiti
9 Translux
10 Metrobus
Coolest Radio Stations
1 5FM
2 Thobela FM
3 Radio 2000 FM 97.5
4 Motsweding FM
5 Good Hope FM 94.7
6 Heart 104.9 FM
7 Lesedi FM 88.4
8 METRO FM 96.4
9 KFM 94.5
10 Gagasi FM 99.5FM
Coolest Sit-Down Restaurants
1 Spur Steak Ranches
2 Mugg & Bean
3 McDonald’s
4 RocoMamas
5 Ocean Basket (OB)
6 Nando’s
7 KFC
8 Wimpy
9 Debonairs Pizza
10 Panarottis
Coolest Sauces Brands
1 Nando’s
2 All Gold
3 Steers
4 Spur Sauce
5 Mrs Ball’s
6 Wellington’s
7 BBQ Six Gun Grill
8 Maggi
9 Crosse & Blackwell
10 Knorr
Coolest Savings & Investment Platforms
1 Capitec
2 EasyEquities
3 TymeBank
4 FNB Investor Platform
5 Old Mutual Invest
6 African Bank
7 Standard Bank
8 Nedbank
9 JSE / Johannesburg Stock Exchange
10 Sanlam
Coolest Shoe/Footwear Brands
1 Nike
2 Adidas
3 Puma
4 Air Jordan
5 Vans
6 Converse
7 Gucci
8 Timberland
9 Bathu
10 Drip Footwear
Coolest Shopping Malls
1 Mall of Africa
2 Sandton City
3 V&A Waterfront
4 Menlyn
5 Canal Walk
6 Gateway
7 Pavillion
8 Maponya
9 Eastgate Shopping Centre
10 Mall of the North
Coolest Shower Gel
1 Nivea
2 Oh So Heavenly
3 Dove
4 Avon
5 Radox
6 Protex
7 Lux
8 Vaseline
9 Sanex
10 Satiskin
Coolest Skincare Products
1 Nivea
2 Vaseline
3 Dove
4 Avon
5 Neutrogena
6 Gentle Magic
7 Dawn
8 Portia M
9 L’Oréal
10 Eucerin
Coolest Snack Brands
1 Simba
2 Go-Slo’s
3 Oreos
4 Pringles
5 Doritos
6 Cadbury Dairy Milk
7 Maynards
8 #Hello!
9 Fritos
10 BB Snacks
Coolest Soap Bars
1 Protex
2 Dove
3 Dettol
4 Palmolive
5 Sunlight Bar Soap
6 Nivea
7 Johnson & Johnson Soap
8 Sunlight Green Bar
9 Lifebuoy
10 Lux
Coolest Social Media Apps
1 WhatsApp
2 TikTok
3 Facebook
4 Instagram
5 YouTube
6 X (formerly known as Twitter)
7 LinkedIn
8 Snapchat
9 MoyaApp
10 Telegram
Coolest Spreads
1 Rama
2 Nutella
3 Melrose
4 Black Cat Peanut Butter
5 Stork
6 Yum Yum Peanut Butter
7 Flora Margarine Spread
8 Sunshine D
9 Blossom
10 Chocnut Spread
Coolest Stationery Store
1 CNA
2 PNA
3 Shoprite
4 Makro
5 Typo
6 PEP Stores
7 Game Stores
8 The Crazy Store
9 Van Schaik Bookstore
10 Checkers
Coolest Sweets
1 Maynards
2 Cadbury Eclairs
3 Yogueta
4 Pin Pop
5 M&M’s
6 Beacon Sweets
7 Manhattan Marshmallows
8 Skittles
9 Amajoya
10 Stumbo
Coolest Technology Brands
1 Apple
2 Samsung
3 Huawei
4 Google
5 TikTok
6 META (Facebook)
7 LG
8 Hisense
9 Tesla
10 Sony
Coolest Tinned Food
1 KOO
2 Lucky Star
3 Woolworths
4 All Gold
5 Rhodes
6 Bull Brand
7 Pot O’ Gold
8 Glenryck
9 Heinz
10 Saldanha
Coolest Telecomms Providers
1 Vodacom
2 MTN
3 Telkom
4 Rain
5 Cell C
6 VOX Telecom
7 China Mobile
8 Mweb
9 Green Telecoms
10 Vuma
Coolest Toy Stores
1 Toys R Us
2 The Crazy Store
3 Makro
4 Takealot
5 Game
6 Toy Kingdom
7 ToyZone
8 Babies R Us
9 Shoprite
10 Baby City
Coolest TV Channels
1 Mzansi Magic
2 Moja Love
3 MTV Base
4 Disney Channel
5 Studio Universal
6 Cartoon Network / CN
7 Channel O
8 M-Net
9 TLC Entertainment
10 BET
Coolest TV/ Streaming/Content Platforms
1 Netflix
2 Showmax
3 TikTok
4 YouTube
5 DStv Now
6 META (Facebook)
7 Spotify
8 Instagram
9 Disney Plus / Disney +
10 X (formerly known as Twitter)
Coolest Universities
1 University of Venda / UNIVEN
2 Yale University
3 Stanford University
4 University of Oxford
5 University of Fort Hare / UFH
6 UNISA / University of South Africa
7 North West University / NWU / PUKKE
8 Mangosuthu University of Technology / MUT
9 Sol Plaatje University
10 Central University of Technology / CUT University
Coolest Weekly Newspapers
1 Sunday Times
2 City Press
3 Sunday World
4 Mail & Guardian
5 Rapport
6 Rising Sun
7 TygerBurger Newspaper
8
9
10
Coolest Accessory & Jewellery Store
1 American Swiss
2 Claire’s
3 Déonne le Roux Jewellers
4 Gold Star
5 MJ Fashion
6 Lady7
7 2days Fashion
8 Be Style
9
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Tags: 5FMadvertisingbrandscoolest brandsGenNEXT awardsmarketingmediaNikePule MolebelediSouth AfricaSunday TimesSunday Times GenNextYellowwoodyouth brands

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