Advertising
Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the...
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When advertisers get it wrong
See if you can work this out: What do Pepsi, BIC pens, Shea Moisture and Nivea all have in common? If...
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Don’t be left in the (virtual) dust as AR for brands starts taking off
Augmented reality (AR) is here to wow us. It has gained popularity in the gaming industry, with the likes of...
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Four ways junk food brands befriend kids online
If a stranger offered a child free lollies in return for their picture, the parent would justifiably be angry. When...
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A creative boost, a sensory overload and a good old kick up the bum
Two-time Pendoring Prestige Award Winner, copywriter Dominique Swiegers of King James, Cape Town, used her portion of the prize money...
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Map and mirror: Charting future tech, political, economic, lifestyle and food trends (With pics)
In these rapidly changing times, predicting the future is hard. But Ads24, at their recent Food for Thought breakfast, gazed...
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