Advertising

The publisher and editor of Marklives has launched a new online resource aimed at connecting brands and marketers to agencies....

Reach, frequency and time-spent are terms that are frequently bandied about at media agencies. Working out engagement efficiency formulas allows...

The word “creepy” gets thrown around a lot when it comes to the ad business lately. It used to be...

For the sake of future generations, it is critical that we teach our children to eat well: lots of fruit...

Every campaign or content direction needs a brainstorm, a solid number of hours and sometimes days to be able to...

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level...