Communications
Harnessing the power of purpose
Recognising brands that excelled in the face of 2020 adversities for the betterment of humanity.
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The top crisis communication and brand fails of 2020
The year twenty-twenty went from 'twenty plenty' to 'twenty empty' for most people, corporations, and global brands.
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How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the...
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Strategy for success: Using your personal brand as a business tool
If your life came down to one catchphrase, or one line, how would you define 'you'? A personal brand statement...
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Why the time is right to leverage the power of influence
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their...
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For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there...
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