Digital
TheMediaOnline's latest news on online and interactive media.
How South African companies can avoid becoming a spammer under the CPA
There is no denying that the launch of the Consumer Protection Act (CPA) “do not contact registry” to allow South...
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Have you hugged your smartphone lately?
When mobile stats predict that more consumers will access the Web from their mobile devices rather than PCs in the...
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Better to ask permission than forgiveness in mobile marketing
Tomorrow, on April 1, the Consumer Protection Act comes into play. Western Cape Minister of Economic Development and Tourism, Alan Winde,...
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The little influencers
Materialism helps explain the consumer behaviour of youth. They are interested in new products and more responsive to advertising and...
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Where in the world is Wally?
I asked a colleague the other day, “What is Foursquare?” and his answer was 16! Great sense of humour I...
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The protection principles of the PPI bill
South African organisations have for some time inhabited a data protection law haven. Whilst the right to privacy is enshrined...
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