Communications
The Red October campaign: what’s really in the public interest?
Recently appointed Sowetan editor, Mpumelelo Mkabela, has been trying to impress his bosses by boosting sales with trashy tabloid stories....
Read more![How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.](https://themediaonline.co.za/wp-content/uploads/2011/09/1a67ff5ef73631bc96e27d3d28894b67.jpeg)
How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.
Caryn Gootkin warms up to her theme and highlights examples of sloppy and convoluted writing from Standard Bank’s online presence....
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Speak up! It can help build a brand
We live in a world where Facebook and Twitter updates help build a company’s brand. But in all the fuss...
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Hey, fakes, fongkongs and posers! I’m watching you
Life has taught me that Mzansi’s Celebville is home to fakes, fraudsters, cheap shots, fongkongs, wannabes, party junkies and downright...
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Black journalists’ voices blowing in the wind?
Many people don't understand where Eric Miyeni's veiled racial references towards Ferial Haffajee, editor of the City Press, stem from,...
Read more![How bad writing can harm a brand’s image [part 2]](https://themediaonline.co.za/wp-content/uploads/2011/09/foschini3_1259587420_large.jpeg)
How bad writing can harm a brand’s image [part 2]
Caryn Gootkin delves deeper into the effect bad writing can have on a brand’s image. And summons up the courage...
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