Research
On the ground: Township consumer lockdown report
This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context...
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Infographic: South African media plays pivotal in COVID-19 coverage and awareness
Data shows that most media coverage is around various issues from economic impact, announcements by government and ways for the...
Read morePAMS 2019 reveals a number of firsts for South Africa’s media research industry
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has...
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Dear Mr Moerdyk: SPARK Media respectfully disagrees with you
SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research...
Read moreTaking the pulse of media industry research
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state...
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Why South Africa should resist US pressure to extend copyright terms
South Africa is poised to adopt a Copyright Amendment Bill that aims to modernise its 1978 Copyright Act, which would...
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