Research
Digital reality: South African consumers prefer word of mouth
Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in...
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Trailblazing study on ‘Black Twitter’ in SA – and a call for respondents
The curiosity of managing director of WordStart, Mongezi Mtati, lies behind the decision to launch a survey on what makes...
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The PRC delivers three fused studies, tripling the insights
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to...
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eSports expo: rAge with the machines
For brands wanting to connect with savvy ad blocking digital-first consumers in a fragmented media world, eSports is an enticing...
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Media Beyond The Numbers: Is SINGLE source the answer?
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three...
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The disability market, data and insights, and rural audience measurement techniques
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded.
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