Research
SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor...
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Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around...
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Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for...
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Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds
Cambridge Analytica's approach to data-crunching represents a step change in how analytics and psychographic profiles can be used as a...
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The rand is stable, so is the BRC research currency
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation...
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It’s a blockbuster! Independent South African research reveals cinema ads deliver strong ROI
A local media return on investment benchmark from Nielsen Advanced Analytics has revealed that digital and cinema demonstrated the best...
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