Research
Getting to know the ES SEMs 8-10 (Part 3)
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the...
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Report shows like news, brands are experiencing a ‘crisis of trust’
Reputational damage arising from misleading information and fake news as well as brand fails, such as the current Tiger Brands...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how...
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Brand ANC damaged by Zuma and the party’s mutual dance to the bottom
A new survey shows voter support for the ANC was tied to their views of Jacob Zuma. Now the public...
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Got the BRC data, now broadcasters must use it to tell compelling stories
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories...
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