Research
Reading, readers and readership: PRC all set to measure audiences
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial"....
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who...
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SAARF claims grossly inaccurate, says BRC, but ‘door is still open’
The Broadcast Research Council of South Africa (BRC) has vehemently denied claims made by the South African Audience Research Foundation...
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SAARF clarifies key details around its proposed new marketing research currency
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal...
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Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended...
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Reader research: Sailing for new shores
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research...
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