Tag: ad exchanges

Similarities between stock exchanges and ad exchanges, despite not trading the same commodities, are undeniable. Privately held businesses (Pty Ltd) ...

Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With ...

The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost ...

Given the growing complexity of the digital marketing and publishing environment, all players in the value chain must adapt to ...

What’s the future of the ad exchange model? It’s clear that ad exchanges and DMPs are the future of the media ...