TV ads will straddle streaming AND linear for years to come
The human juice is back in the ad business. Conferences and events are back. Wall Street’s on-and-off love affair with ...
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Tag: ad tech
LMX and Primedia Outdoor to measure audiences across seven African Markets
Primedia Outdoor and out of home ad-tech operator, LMX, are researching audience measurement across the former's inventories in seven African ...
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The dichotomy of digital in 2021: an industry galvanised by Covid-19
The stakeholders in the digital marketing ecosystem need to pull together to face its challenges and capitalise on opportunities.
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‘StreamScam’: Connected TV households’ devices fraudulently spoofed
Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...
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New programmatic DOOH standards established by ad tech leaders
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help ...
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Marketers are going to be OK with Google’s killing the cookie (for good)
Are you ready for a Google-centric advertising world? That’s what is about to happen. Last week Google announced plans to ...
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