Provantage evolves into an integrated media and marketing powerhouse
In a fast-moving, fluid industry, Provantage Media Group is rebranding, streamlining its name to Provantage, and positioning itself as a ...
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Tag: advertising
Product placement in the golden age of video
Product placement works great -- and in the ever-expanding world of digital video, the opportunities are expanding as well.
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Engage more closely with stakeholders in advertising and television commercial production, ACA and CPA tell Parliament
The ACA and CPA have raised key concerns on behalf of industry stakeholders in SA’s advertising and television commercial production ...
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Generational shifts are disrupting traditional business buying behaviors and necessitate reevaluating go-to-market strategies
Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors.
Read moreDStv Media Sales welcomes Byron John as head of media intelligence
DStv Media Sales has announced Byron John has joined the team as the new head of media intelligence.
Read more18 going on 4: MediaHeads 360 celebrates an unusual birthday
On 18 February, MediaHeads 360 celebrated their birthday, announcing on social media that they’re 18, going on four years old.
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