TV is THE metaphor for video’s future
The future of TV as the defining device for the future of video is no longer tied to what TV ...
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Tag: advertising
We’ve done it! Now OMC can give accurate performances for digital OOH campaigns
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and ...
Read moreDetailsWhen the world hits ‘pause’
So, what does a world during and post-COVID look? There are two key aspects at play for marketers in this ...
Read moreDetailsG2 Connection and Rapid Blue connect to offer brand solutions during pandemic
G2 Connection and content producers Rapid Blue have joined forces to help brands get their messages out.
Read moreDetailsPivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell
Major brands such as Coca-Cola, Audi and McDonald’s have reinforced medical advice of social distancing through advertising. Guinness advertised unity ...
Read moreDetailsDStv: The platform for great content
DStv has grown its daytime audiences, while maintaining (and in some instances, growing) its prime-time viewership.
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