What if your YouTube ads could do more than just get views?
As digital habits shift, brands are rethinking how they show up where it matters. YouTube is no longer just a ...
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Tag: advertising
Exercising a dose of marketing caution in 2025
Failure to look critically at everything that tomorrow promises is likely to leave marketers and agencies in a position where ...
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From silos to synergy: How real collaboration builds better brands
For much of my early career in creative agencies, media partners felt like distant cousins. They were briefed separately, looped ...
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Media Moves: ACA announces new board, ByDesign and KRIS formalise strategic partnership, 5FM partners with DJ Zinhle’s Zee Nation
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: ACA welcomes ...
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Maximising ROI on programmatic audio buys
In June 2025, I had the privilege of attending the 6th Radio and Digital Sound Broadcasting Summit – Africa 2025 ...
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Is authenticity under siege by AI?
AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger consumers calling ...
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