Focus on Google Smart Shopping campaigns: The pros and the cons
Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and ...
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Tag: advertising
Gillette has it right: Advertisers can’t just celebrate masculinity and ignore the #metoo movement
Gillette’s new advertisement is different, uncompromisingly confronting problems such as sexism, bullying and harassment, and exemplifies a significant creative challenge ...
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The truth and nothing but the truth (in media)
The truth is more important than ever, and media brands and advertisers have a responsibility to portray the truth and ...
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Banning ‘offensive’ ads these days is really stupid
I had rather hoped that South Africa’s new advertising watchdog, the Advertising Regulatory Board (ARB), would prove to be a ...
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Blockchain and the future of news publishing
A new report from The World Association of Newspapers and News Publishers has explored the impact that blockchain could have ...
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World of Media: Mastercard evolves its brand mark by dropping its name, social media giants gearing up to fight
Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. ...
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