‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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Tag: advertising
Like it or not, Nike did a good thing
Nike made a brilliant move. People are talking about the campaign, they are talking about Kaepernick, and they are talking ...
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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Remember to remember me: Making advertising stick
Ads that are emotionally engaging and build lasting and memorable impression are more effective than those that don’t. Somewhere deep ...
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Government’s R260m largesse to Gupta media companies
A veteran Treasury official has detailed the extent of payments made by state departments to Gupta-owned media entities.
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The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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