Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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Tag: advertising
What next for WPP after Sir Martin Sorrell’s abrupt resignation?
The shock resignation of Sir Martin Sorrell as CEO of global media giant, WPP, has reverberated around the world.
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Independent Media to be folded into Sagarmatha Tech… if JSE listing goes ahead
South Africa's media and business world will find out on Wednesday whether Sagarmatha Technologies will successfully list on the JSE, ...
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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True community radio with the largest audience in South Africa
With an audience of over 580 000 (past seven day listening, RAM research) Jozi FM can tout itself as the ...
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