Online ads know who you are, but can they change you too?
Do you ever get the sense that advertisements you see online know more about you than you might expect? Have ...
Read moreDetails
Tag: advertising
Why advertisers use pictures to sell pharmaceuticals – and shouldn’t
On a winter’s night in 1993 I was crouched in the back of an ambulance as it hurtled through the ...
Read moreDetails
Local newspapers deliver readers, advertising ‘halo’ effect
While horror tales about the decline of the print media abound, success stories don't. But Compass24 Wave 3 research has shown South ...
Read moreDetails
Media disrupted: We live in interesting times
The Media Yearbook: The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview ...
Read moreDetails
Can the Super Bowl help the NFL get over its millennial problem?
American football’s Super Bowl Sunday is the biggest annual event in US sport, and one of the biggest in the ...
Read moreDetails
Insights 2016: Media will proliferate, but ad budgets won’t!
One of the biggest changes to hit the media sector this year is that media will proliferate at an even ...
Read moreDetails
