The good, the bad and the ugly of marketing media in Africa
While media in Africa generally continues to battle with a shrinking advertising pool, increasing competition and state-owned media having to ...
Read moreDetails
Tag: Africa
Outdoor Network: Driving a Proudly South African agenda in an untransformed billboard industry
There are several sizeable billboard companies that have little to no black ownership and have foreign shareholders., meaning advertisers are ...
Read moreDetails
What to expect from streaming in Africa for 2021… and beyond
The entertainment industry has undergone a seismic shift over the last year and with streaming now at the forefront of ...
Read moreDetails
Need for improved transparency and accountability in Africa’s media markets
The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands ...
Read moreDetails
Wavemaker South Africa wins R300m Tiger Brands media account
Wavemaker has won the R300 million Tiger Brands account for South Africa as well as Nigeria, South Sudan, Angola, Mozambique, ...
Read moreDetails
WATCH: Mobile Film Festival Africa presents 1 Mobile. 1 Minute. 1 Film
The Mobile Film Festival has presented its first official pan-African selection at the Mobile Film Festival Africa.
Read moreDetails
