Where are all the voice assistants?
Eva was taking notes for me. Alexa was telling me jokes. Google Home was helping me with recipes. Siri was making calls and ...
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Tag: Apple
What’s that sound? Audio logos are another instrument in the marketing symphony
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else ...
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Apple threatens to upend podcasting’s free, open architecture
One thing is for certain: Apple and Spotify have given us a glimpse of a podcasting future where the walled ...
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It’s time to change the way we think about the value of media
While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales ...
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Lucasfilm Presents Streaming Wars, Episode 1
One major point is worth focusing on, and that is the impact of this new phase of digital, which I ...
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Golden age or gilded cage… Do audiences want comfort viewing?
With so much viewing choice, are viewers turning to the tried and tested? If audiences default to lean back into ...
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