Tag: audience

Primedia Outdoor and out of home ad-tech operator, LMX, are researching audience measurement across the former's inventories in seven African ...

Generation Z are today’s consumers and tomorrow’s business leaders. The Gen Zers, as the new up-and-coming generation, must be recognised.

Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field ...

Communicating shared values can deepen brand relationships with current and future users, and a thoughtful campaign can build a targeted ...

Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television.

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.