Three and a half degrees of separation to the power of podcasting
The good news is that in this brave new digital world, where everyone can now be a broadcaster and media ...
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Tag: audience
How best to reach the ‘Tech Innate’ Gen Z
How best to reach the youth of today – Generation Z – a demographic that prizes individualism and authenticity? Waldi ...
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From superheroes and American blockbusters to local partnerships
Aside from the launch of Cartoon Network's SuperheroHQ, Turner Broadcasting has made some interesting moves not only in South Africa, ...
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Tbo Touch on creating and marketing brands in a competitive space
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...
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Hot 91.9FM grows its strategic partnerships with various iconic landmarks and facilities
The start of 2019 sees Hot 91.9FM growing not only in audience and market share but also its strategic partnerships ...
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How metrics are changing editorial decisions in African newsrooms
The researchers looked at news production and distribution and examined the relationship between editorial analytics and how journalists made decisions ...
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