The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
Read moreDetails
Tag: audience
Are LSMs still relevant in 2019?
The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...
Read moreDetails
Latest BRC RAM sees Radio 2000 surge in audience
One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000; ...
Read moreDetails
In the here and now: Why radio is key in the media mix
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
Read moreDetails
The message is now the medium
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...
Read moreDetails
Constantly surprising, engaging and entertaining in the mornings on Jacaranda FM
Having won the Best Breakfast Presenter award at this year’s Liberty Radio Award’s, Martin Bester always aims to surprise, entertain ...
Read moreDetails
