Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
A lot of what we think we know about Boomers, Gen X, Millennials and Gen Z is based on opinions, assumptions or stereotypes, instead of real data. Read more
A handy guide to the generations, from Baby Boomers to Millennials. Read more
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into the different audiences and markets in South Afri... Read more
He might have retired, but Harry Herber hasn’t lost his voice. As of today, he will be contributing a monthly column to The Media Online in which he will ‘get under the sk... Read more
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around the world – including those in South... Read more
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