We're getting to know our Zoomers better. Zoomer is another word for Generation Z, The word is a play on Boomer (from Baby Boomer generation) and the rapid, interconnected technology they’ve... Read more
There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. Read more
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to view media in a holistic way. Read more
A lot of what we think we know about Boomers, Gen X, Millennials and Gen Z is based on opinions, assumptions or stereotypes, instead of real data. Read more
A handy guide to the generations, from Baby Boomers to Millennials. Read more
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into the different audiences and markets in South Afri... Read more
