Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Tag: baby boomers
Do you know your Gen X from your Gen Z? Here’s a handy fact sheet
A lot of what we think we know about Boomers, Gen X, Millennials and Gen Z is based on opinions, ...
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From boomers to millennials: The generation gap explained
A handy guide to the generations, from Baby Boomers to Millennials.
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Insights into South Africa’s generational lifestyles
Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into ...
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Getting under the skin of… technology and Baby Boomers
He might have retired, but Harry Herber hasn't lost his voice. As of today, he will be contributing a ...
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A technology driven world with traditional values
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...
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