Evolution of the billboard: A look at the growth of digital billboards in SA
As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital ...
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Tag: billboard
Riding the slow wave: The upside to Cape Town’s gridlock
Outside of Gauteng, the Western Cape is a stronghold for media in South Africa, with a diverse landscape of newspapers, ...
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Movies, stardom, glamour: Originally a property ad, the Hollywood sign stands strong
Once upon a time property development group, which included LA Times publisher Harry Chandler, built a large sign – essentially ...
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Free OOH advertising for small businesses
To celebrate Global Entrepreneurship Month, South African Breweries (SAB) is promoting small businesses with free OOH advertising.
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Delivering a burning message with optimal creativity
OOH CASE STUDY: Johannesburg commuters driving along Barry Hertzog and Empire Road may have been shocked this past week to see ...
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Brewing a clever billboard for a beer brand
Dentsu Aegis Network Tanzania recently flighted a billboard for their Ndovu brand strategy with a clever play on words, creating ...
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