How ‘momfluencers’ can drive positive engagement for brands
A momfluencer is a special kind of content creator able to juggle motherhood while creating beautiful content for brands.
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Tag: bloggers
From fashion editors to influencers: what today’s fashion journalists need to know
Whether we’re scrolling through social media or following a fashion influencer’s YouTube channel, we are consuming fashion media in an ...
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Behind the Brand: Sweet memories as Cadbury turns 80 years old, and re-gifts its presents
The chocolate flowed, gifts were re-gifted, and food trucks kept people nourished, as iconic SA brand Cadbury celebrated its 80th ...
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Africa Day: Changing the African narrative through social media platforms
Social media is a powerful platform for creating stories about Africa. African social media bloggers and commentators are using social ...
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Insights 2016: ‘Digital strategy is the business strategy’
I recently found myself reading an article about 'conversion rate optimisation and growth hacking'. About five minutes in, I realised ...
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Am I a writer?
I'm an ink-stained notebook fiend, most of my pens get chewed like a rabid terrier, I write poems, post copious ...
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