The conundrum of brand building vs performance marketing
Over the past few years, performance marketing has steadily been the rising star of many marketing and media strategies. It’s ...
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Tag: brand building
TikTok reveals new subcultures marketers and brands can speak to
With over one billion people coming to the platform, TikTok has proven its worth as a platform for the masses. ...
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Building brand equity in a time of crisis
Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging ...
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You can now build a brand without using TV
OTT, digital TV, streaming -- whatever you call it, the options for delivering a targeted message are strong. There’s also ...
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Strategy for success: Using your personal brand as a business tool
If your life came down to one catchphrase, or one line, how would you define 'you'? A personal brand statement ...
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Politics and fashion: the red beret putting the ‘brand’ in ‘firebrand’
The EFF's trademark red beret forms part of a trio of headgear including the wrap and hard hat. Within weeks ...
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