The ‘Cat’ in the bag: Woolies’ lesson in reputation management
When your brand becomes part of a national joke, it can feel like the ground is shifting under your feet. ...
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Tag: brand management
The chief marketing officer crisis
In most boardrooms today, the chief marketing officer (CMO) or marketing director seat is the hottest, and often the shortest-lived. ...
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Inside out: The new brand ambassadors
South Africa’s digital ecosystem has increased momentum in social media engagement, with platforms like LinkedIn, Twitter, Instagram and TikTok shaping ...
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The Cold War and AVE: Back to the 1940s
Why the continuous need to compare apples to pears when advertising and PR are worlds apart: “advertising is the wind ...
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Announcing all the brand finalists in the 17th annual Sunday Times GenNext Awards
Ten brands are in the running for the prestigious title of Overall Coolest Brand at the 17th Sunday Times GenNext ...
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Where marketing drives business strategy: a rebranding case study
In some of the more traditional business sectors, like financial services, marketing has had to work a little harder to ...
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