The Cold War and AVE: Back to the 1940s
Why the continuous need to compare apples to pears when advertising and PR are worlds apart: “advertising is the wind ...
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Tag: brand management
Announcing all the brand finalists in the 17th annual Sunday Times GenNext Awards
Ten brands are in the running for the prestigious title of Overall Coolest Brand at the 17th Sunday Times GenNext ...
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Where marketing drives business strategy: a rebranding case study
In some of the more traditional business sectors, like financial services, marketing has had to work a little harder to ...
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Five things marketers should know about brand management
What comes to mind when you think of the phrase 'world-class brand'? Apple? McDonald’s? Nike? While there are a number ...
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Techniques to make customers fall in love with your brand
Ultimately, you want your brand to be synonymous with your company’s offering so that when a consumer has a need ...
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Social media in SA is giving consumers power to discipline corporations
More than 20 years after democracy it seems incredible that a leading South African insurance company, Outsurance would put out ...
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