Tag: brand management

In some of the more traditional business sectors, like financial services, marketing has had to work a little harder to ...

What comes to mind when you think of the phrase 'world-class brand'? Apple? McDonald’s? Nike? While there are a number ...

Ultimately, you want your brand to be synonymous with your company’s offering so that when a consumer has a need ...

More than 20 years after democracy it seems incredible that a leading South African insurance company, Outsurance would put out ...

So, here’s the great news – you’re in charge of managing a social media account for an international brand. However, ...

Simply put: premium is powerful. Not only do consumers aspire and strive to buy premium brands, their inherent profitability means ...