Fads and Futures decode what really matters for brands
Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact. ...
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Tag: brands
Media Moves: Vodacom back with Ogilvy, Dominic Anschutz joins Rogerwilco board, Cisco appoints PR agency, Hook, Line & Sinker
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Ogilvy brings ...
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Awards Wrap: Joe Public cracks 2023 Global Effie Index, Mastercard Women SME Leaders Awards reveals 2024 winners
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Product drops don’t pay the bills
In the ever-evolving world of influencer marketing, a harsh reality persists: a crate of toothpaste or a weekend getaway doesn’t ...
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Enhancing marketing effectiveness in the age of AI
Under the theme From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem, Effie South Africa recently hosted a dialogue ...
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A brave new era: Unleashing the power of sustainable marketing
Ninety percent of marketers agree that sustainability agendas must be more ambitious, and 94% concede that they need to act ...
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