Radio research will take at least a year to mature, says TMC
A number of community radio stations recently complained that RAMs results released by Broadcast Research Council were illegitimate and inaccurate. ...
Read moreDetails
Tag: BRC
Questions about BRC RAMS? Find the answers here
The way in which radio audiences are measured has undergone a radical shift over the past two years, culminating in ...
Read moreDetails
TMO.live: BRC brings a representative sample to radio measurement (Video)
The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it ...
Read moreDetails
Baby RAMS is born (With photos)
The Broadcast Research Council (BRC) has released the first results of its new Baby RAMS survey, the new measurement of ...
Read moreDetails
Language matters in media: Time to open eyes to nuances of SA population
“If you talk to a man in a language he understands, that goes to his head. If you talk ...
Read moreDetails
The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
Read moreDetails
