Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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Tag: BRC
BRC struggles to find new CEO
Despite a statement from Broadcast Research Council (BRC) board chairperson Monde Twala in early February that the appointment of a ...
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Update on new Broadcast Research Council CEO
The Broadcast Research Council of South Africa (BRC) is in the final stage of appointing a new CEO for the ...
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Maximising radio in the fourth industrial revolution
While South African consumers are starting to get a taste of the connected car and voice assistants from the likes ...
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What the latest RAM reveals about radio listenership
A look at the last Broadcast Research Council Radio Audience Measurement results, also the last under the guidance of CEO, ...
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Eat, drink, talk: The results of the ES Products and Brands Survey at a glance
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this ...
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