The TV waiting game – is it necessary?
The Broadcast Research Council of South Africa (BRC) recently presented the latest BRC TAMS panel universe update. Since the BRC ...
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Tag: Britta Reid
Away with commission, away!
It was almost a year ago that the media agency world was thrown into indignant turmoil with the announcements that ...
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Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
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Dispelling the gloom: Looking for meaningful connections in the ABCs
The announcements of the Audit Bureau of Circulations of SA (ABC) results tend to be fairly sombre occasions with little ...
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Driving subs: From paywalls to premium content
Last week I attended a talk by Gerard Baker, editor in chief of The Wall Street Journal, examining the curious ...
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India’s OOH scene, chaotic and creative
I have just returned from India. My mind is still processing the deluge of impressions that soaked into it; many ...
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