Media, creative agency integration key for marketer success
Media-wise, the way in which money is being spent has changed quite dramatically. Yes, we know digital has driven rapid ...
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Tag: César Vacchiano
Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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Ideal clients, as voted by creative and media agencies
As a continuation of the study on the Best Agencies to Work For, according to professionals working in agencies (both ...
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How marketers rate creative and media agencies
AGENCY SCOPE, the biennial research on trends within advertiser-agency relationships and the perception and image of the agencies, covering 300 ...
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Top creative agency professionals judged by ‘jury of their peers’
“Ranking the top professionals in the creative agency space in South Africa is usually determined by a vote, with a ...
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SA’s top 10 most admired media agency professionals
“As the only study in South Africa where marketers rate their personal choice of media agency professionals, this year’s study ...
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