How marketers rate creative and media agencies
AGENCY SCOPE, the biennial research on trends within advertiser-agency relationships and the perception and image of the agencies, covering 300 ...
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Tag: César Vacchiano
Top creative agency professionals judged by ‘jury of their peers’
“Ranking the top professionals in the creative agency space in South Africa is usually determined by a vote, with a ...
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SA’s top 10 most admired media agency professionals
“As the only study in South Africa where marketers rate their personal choice of media agency professionals, this year’s study ...
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Partners top of mind for marketers in 2024
“In 2021, the average number of agents a marketer worked with in South Africa was 12.7, a figure that has ...
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SCOPEN reveals South Africa’s top three most admired marketing professionals
SCOPEN research has revealed South Africa's top three marketing professionals. They are Khensani Nobanda, Nedbank; Sydney Mbhele, ABSA and Vaughan Croeser, ABInBev. ...
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SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
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