The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. The Conversation’s series on... Read more
Social networks have been with us for just over a decade but it feels like forever doesn’t it? When I first signed into Facebook I was amazed by how small the world had become. Friends... Read more