Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and Quick-Service Restaurant outlets. Read more
It's obvious that you get more income from existing customers and how do you do that? Well, I doubt that a loyalty programme is going to accomplish it alone. Read more
Do you ever get the sense that advertisements you see online know more about you than you might expect? Have you ever wondered why you’re being shown an ad for a product, only to realise lat... Read more
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-se... Read more
That South Africa’s top end earners have massive spending power is beyond doubt. But what they’re spending that money on, and how to communicate with them, that was the question that Profess... Read more
Where do you think the future of social media lies? Is it in the world of branding, or is it the world of direct response, lead-gen, cost-per-acquisition-type marketing? It’s the ques... Read more
