How just one word in less than a dozen sparked a nationwide anti-racist backlash… When was the last time you did a spellcheck before sending an all-important email? How many times has autoco... Read more
Television advertising still dominates South Africa's ad budgets and can, on average, reach 78% of the population. Read more
It's obvious that you get more income from existing customers and how do you do that? Well, I doubt that a loyalty programme is going to accomplish it alone. Read more
Do you ever get the sense that advertisements you see online know more about you than you might expect? Have you ever wondered why you’re being shown an ad for a product, only to realise lat... Read more
Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-se... Read more
